Brew Bots Super Bowl Stunners

Sam Adams' lovable knucklehead, “Your Cousin from Boston,” wanted to amp up the 2022 Super Bowl, so we helped him unleash state-of-the-art “Brew Bots”— DIY bots designed to keep the party going. Every aspect of this down and dirty/inventive production was crafted in-house at GS&P.

And the payoff was huge: these Brew Bots struck a chord, capturing more attention and engagement than the TV spot itself. It was a powerful reminder that a touch of humor, a dash of ingenuity, and duct tape can score the ultimate game-winning play.